How Yellowstone Landscape Decided To Join Instagram

Posted by Joseph Barnes on Aug 10, 2016 12:00:00 AM

Admittedly, we’re a little late to the Instagram party. Since setting up our profile and creating our first post about a week ago, it already seems like something we should have done sooner.

Instagram is a platform that’s all about sharing images of the world around you. For individual users, that could be pictures of your family and friends, favorite meals you’ve eaten, or some of the places you visit in your everyday life.

For companies like us, it’s a little different.

So, what does Yellowstone Landscape hope to share with our Instagram account?

In short, these are the things we’ll be sharing with you, if you decide to give us a follow:

  1. The Spaces We Create and Maintain
  2. The People Who Make Those Spaces Happen
  3. A Glimpse Inside Our Company

The Spaces We Create and Maintain

As one of the country’s leading commercial landscaping companies, we have the great privilege of working with some amazing clients, creating beautiful and unique landscapes, and maintaining them throughout the changing seasons.

There are a number of things that we need to do to be successful as we grow our company. We focus a lot of our attention on safety, educating our teams, and providing great customer service to our clients. But none of those things are the first thing that most people think of, when they think about what a commercial landscaping company is.

We are the spaces that we create. When one of our Landscape Installation teams finish a project, does it fulfill the architect’s vision? When our Landscape Maintenance teams complete a weekly service visit, is the property more beautiful and tidy than it was before we got there?

Over the years, we’ve built a pretty expansive photo library, and there’s only so much of it that we’ve been able to include on our website and in our sales, marketing and recruiting collateral. Our Instagram account will now be the place where we pull some of our favorite images off the hard drives, and put them into the world. We hope you’ll enjoy seeing these spaces as much as we enjoyed creating them.

The People Who Make Those Spaces Happen

We talk a lot about the dedicated Landscape Professionals that make up our company. For most of our new clients, our people are one of the first things they ask about. Who are you going to send out here to take care of my property?

In peak growing season, there are over 1800 of us that put on a Yellowstone Landscape uniform every day. Not all of us are out in the field, but the men and women who are directly responsible for the spaces that we create and maintain, deserve to be featured alongside the beautiful results they produce.

We’ve said it many times before. Commercial landscaping is a dangerous and difficult profession. Too often, the effort and energy required to produce the end result is overlooked. There are hundreds of diligent Landscape Professionals across the South wearing our logo on the back of their safety vests. With our new Instagram account, we hope to share more of the faces that make up Yellowstone Landscape.

A Glimpse Inside Our Company

Over 1500 properties currently being served. 18 branch locations in 4 states. Hundreds of trucks and trailers. Thousands of mowers, edgers, string trimmers, blowers, and hand-held tools.

What in the world is it like to work for a company like that?

There are a million little things that have to go right, each and every day. Of course no day is ever perfect. What makes Yellowstone a special place to work is the way that we overcome the challenges.

With our Instagram account, we hope to share some of the behind the scenes images. Pictures of our mechanics working hard to keep all our equipment running, so our field crews can get their jobs done. Interns and Rookies learning the ropes as they launch their commercial landscaping careers. Seasoned pros finding the most efficient and effective way to serve our clients and their properties. Business Developers connecting with new clients at tradeshows and networking events. Celebrations in our local branches, honoring individual and team accomplishments.

We’re excited to begin sharing and connecting with a new audience. If you’d like to follow us on our Instagram journey, you can join us here.

Meet with Us

Are you ready to discuss your property's specific challenges?

Request Quote
Joseph Barnes

About The Author

Joseph Barnes

Joseph Barnes has served as Marketing Manager of Yellowstone Landscape since 2013. He writes on a variety of topics related to the commercial landscaping industry.