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Landscaping and Brand Image - What Is Your Curb Appeal Saying to Potential Customers?

Landscaping and Brand Image - What Is Your Curb Appeal Saying to Potential Customers?

Curb appeal is important for any business. Whether you have an apartment complex, office building or a public institution, you want to convey the right image to everyone driving by.

You don’t want people to steer clear of your organization because your landscape has fallen into a state of disarray. Consider what an outsider would think of your building just from looking at the surrounding property. Is it eye-catching? Is it representative of your business standards?

Following are some questions to consider when it comes to your office’s curb appeal.

What is Our “Personality”?

Many business owners have difficulty figuring out what kind of aesthetic they should go with for their property’s landscape. An easy place to start is with your company culture. A whimsical company may consider something outside the box and colorful. A more traditional firm might go for something clean cut and neutral. Whatever your culture, understand that a messy, unstructured landscape might inadvertently convey a lack of quality control to others.

Have You Considered Outdoor Meeting Areas?

Some businesses need to be straightforward and conduct all business inside. However, you should think about whether your company could benefit from some outdoor seating areas. Office buildings can promote a renewing lunch break for their employees by including some tables amongst shaded foliage. Corporate properties can welcome clients and guests with meeting spots on patios and in courtyards. Some other amenities to consider include umbrellas for shade and decorative fountains.

Does Your Landscape Work With or Against Signage?

While a properly maintained landscape is important, it is also vital that potential customers are able to see your business’s sign. It is possible to find plants that work well to complement any signage. Placing a sign in a flower bed delivers a bright and vibrant first impression for your company. Remember, you want the landscaping around your sign to be well maintained and not overgrown.

What’s Good for the Entire Year?

You don’t want the front of your property to only be attractive for half the year. You want something that is going to be manageable all year round. This means employing the proper maintenance practices for the season you’re in. For example, in cold weather, ensuring all your walkways are kept free of ice. A reliable landscape provider will offer a maintenance schedule that meets your needs in every season.
Every square foot of your property is a chance to create a positive impression for your business.

Yellowstone Landscape can help you achieve the perfect aesthetic to fit your business needs. Contact our team by calling 407.512.5714 today.

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